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Ralph Lauren
Project:
Email Review & Re-design
After several years of a happy partnership with Ralph Lauren, providing design support for their email comms, we decided to undergo a creative review to make sure we weren't missing any opportunities to reinforce the Ralph Lauren brand and continue to produce emails that create a buzz for their products.
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This included looking outward toward the competition to see is there were any new design trends we could leverage and hero their haut-couture and luxury look.
Website & Email review
First up was to undergo a creative review across the Ralph Lauren website and emails to capture what they were doing well and where there was room to grow. I identified several opportunities such as bringing them in-line with their website, exploring new colour themes for their seasonal emails and exploring new ways to showcase their products.
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Pushing their email designs further
I also explored how we could push some of their more bespoke emails further.
My choice of rich colours, stylised titles and collaging beautifully imagery gives a sense of luxury and prestige.
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