Prepped Food
Project:
Logo re-design, Branding, packaging design, Hand-made.
Set in the Kentish Countryside, Prepped are a small family owned business that make healthy, balanced package meals. Wanting to expand their products into supermarkets, they wanted to update their logo and create new packaging.
Understanding the importance of brand identity when it comes to establishing a product against the competition and with healthy, home-made food at the core of their brand, I went about redesigning their logo, creating a bold and vibrant colour palette and making set of of rustic, block prints to be used across their packaging.
Logo design
Hand-made elements
I made simple, rustic, hand-carved lino block-prints styled in the shape of ingredients from the prepped meals to give the branding an earthy, hand made feel, nodding to their rustic roots. The idea being that bespoke packaging could be made for each meal by creating block-print elements from the ingredients of each meal.
