RAPP
Mental Health guide
Project:
Logo design, Typography, Print piece, internal comms
Conscious of the impact that lock-down and adapting to remote working was having on employee mental health, RAPP wanted to create a printed document would offer helpful tips to support individuals and their co-workers in safeguarding from burn-out and poor mental health.
Typography & colour
The guide needed to be an extension of the RAPP brand whilst feeling thoughtful, friendly and personable. I created a series of gradients inspired by the RAPP brand colours which would be used to reflect mood throughout the guide.
I also created a combination type that would be used across all major titles. This font combined the RAPP brand Din Office Pro Black font with a bespoke font that I created.
Illustration
Mental Health is a journey and I wanted to visualise this with a continuous key-line running through the book to visualise the highs, lows, predictable and unpradictable nature of our individual mental health.
Mental Health guide
