IKEA
Campaign:
Let play unwind your mind - Game
Project:
Game design, Logo Design, Art Direction
To continue on from the 'Let play unwind your mind' campaign and Direct Mailer, Ikea wanted to create an 8-bit pixel style, side scrolling game as a fun way to direct customers to their website.
The aim of the game? To run across Ikea furniture, collect as many ping-pong balls and avoid the onslaught of to-do lists and work reminders that often get in the way of us having a fun time at home. Players would be given the opportunity to play the game and top scorers could win top prizes.
World building
All elements in the foreground and background were designed and modelled on Ikea furniture.
​
In terms of style, I explored a retro, 8-bit pixel style using Ikea Family brand colours, creating a bespoke typeface and Game logo.
Character design
Preceding the game was the 'Let play unwind your mind' TV ad. We wanted this game to feel like a continuation of the advert, so I modelled the game character on the main protagonist.
To create this character I designed her in every running and sliding pose so the game was seamless.
