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Oak Holiday Clubs
Project:
Logo design, Brand Identity, Website UI design
Oak Holiday Clubs are a kids summer club that run fun activities for children aged years 1 - 6. Having recently decided to re-brand, Oak were looking for a new logo and visual style that would resonate with children and parents, feel young and fun and to visually showcase their four activity areas; Sports, Fun Science, Arts and Performance.
The visual identity would then be rolled out across their website and social comms.
Visual identity
LOGO CONCEPT
Speaking to young children and parents alike, OAK wanted their logo to feel fun, playful and authentic. I created simple, bold letters that feel like they could have been cut-outs for an arts & craft project, incorporating the Oak leaf and forming the K like a tree trunk and branches with 4 leaves to represent the x4 activity genres the club offers.
GRAPHIC ELEMENTS
To continue this idea of play, I created a catalogue of simple, fun and colourful graphic elements as a representation of self expression, Outdoor activities and Arts & Crafts.
Logo design
Website UI Design
Mobile UI Design
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